Bolt wanted a video to highlight their distinctive approach to making customer checkouts fast, simple, and seamless. The brand's "Electric Dynamism" captures the thrill and immediacy of a one-click checkout experience, using dramatic wide-angle shots, dynamic movement, a bold color palette, and a touch of surrealism.
Role: Art Direction, Motion Design
Staying true to Bolt's design guidelines, the concept embraces energy and perspective, aiming to create a level of dynamism where the elements feel poised to leap off the frame—even before animation is applied.
By combining 2D and 3D animation techniques, the organic elements of the film were brought to life in After Effects, allowing designers to maintain a highly dynamic and on-brand aesthetic. The final result was not only visually stunning but also boosted creative output by 400%.
