Salesforce marketing teams aimed to expand their motion graphic production capabilities to support a wide range of creative applications. This included developing engaging explainer videos that prominently featured beloved Salesforce characters such as Astro, Einstein, and the entire cast. The goal was to create visually dynamic content that could effectively communicate complex concepts while staying true to the brand’s playful and approachable identity. By scaling their motion graphic production, Salesforce sought to maintain consistency across their visual storytelling efforts, enabling them to reach diverse audiences with impactful, high-quality videos that reinforced their brand message and highlighted the unique value of their platform.
Building on the established Salesforce characters, the project was designed to create a series of short, precise, and information-rich motion graphics tailored to resonate with the target audience. The direction focused on leveraging the characters’ recognizable and approachable personas to simplify complex concepts while maintaining a clear and engaging narrative. Each motion graphic was crafted to be relatable and visually appealing, ensuring that the content not only captured the audience's attention but also effectively communicated key information in a concise and impactful manner.
Role: Art Direction, Motion Design and Animation
Through a diverse range of meticulously crafted motion graphics videos, Salesforce achieved remarkable success, surpassing their engagement goals. These visually engaging and informative videos played a pivotal role in capturing the attention of their target audience, simplifying complex concepts, and delivering their message with clarity. As a result, Salesforce was able to boost customer engagement by an impressive 20% beyond their original objective, showcasing the power of high-quality motion graphics in driving impactful results.
