How do you capture attention in a skim-or-scroll world when explaining complex topics like crypto-backed loans and credit cards? You skip the small talk and dive straight into eye-catching explainer videos, bursting with motion graphics and groovy beats that demand attention.
Bold, vibrant, infographic-inspired visuals enabled SALT to take their stabilization vs. liquidation messaging to social platforms like Twitter, LinkedIn, Reddit, YouTube, and Telegram. Instead of simply stating that stabilization can protect users collateral up to nine times more, this campaign brought the message to life visually.
Role: Art Direction, Motion Design.
SALT leveraged the motion graphics and explainer videos in their pitch decks to captivate investors and spark their imagination during capital-raising efforts.
